Update 22-5-26 – This vacancy has now been filled!
Chef Wine Experience Amsterdam
The Head of Wine Experience transforms our shop into a place where it is about much more than just buying wine. You introduce people to Dutch wine, letting them taste, discover, and enjoy. A visit to you feels relaxed and surprising: someone who enters with a blank slate walks out inspired. You are hospitable, a natural storyteller, and put customers at ease. And with your original ideas, you also organize events and activations that make the experience even richer.
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Location
- The beautiful Haarlemmerdijk, the heart of Amsterdam
- Within walking distance from the central station
- Easy to reach by public transport
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Employment relationship
- Number of days in consultation
- You're organized, but also flexible. Need something to get started? You're happy to put in the extra time. Things quieter? You'll seize those free moments.
- Available on Saturdays
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Who you are
Hospitable and genuinely interested in people
Creative and practical: you also implement your ideas
Curious about wine and eager to learn
Structured, independent and flexible
Entrepreneurial: you see opportunities and seize them
Excited to help build Design & Wine
Living in the Randstad
Good command of English
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Start date
- The position is available immediately
About Design & Wine
At Design & Wijn, everything revolves around experience, quality, and innovation. We combine two passions: design and Dutch wine. We've visited every vineyard and winemaker in the Netherlands and proudly share those stories in our shop. In our secret tasting room, we organize customized tastings, and in the wine cellar, we're building a treasure trove of unique bottles. We also develop our own wine products and a range of products that enhance the wine experience. Our goal? To elevate the wine experience to the next level.
About the function
The Head of Wine Experience transforms our shop into a place where it is about much more than just buying wine. You introduce people to Dutch wine, letting them taste, discover, and enjoy. A visit to you feels relaxed and surprising: someone who enters with a blank slate walks out inspired. You are hospitable, a natural storyteller, and put customers at ease. And with your original ideas, you also organize events and activations that make the experience even richer.

What are you going to do?
You shape the shopping experience from start to finish: from entry to departure.
You are not a typical salesperson, but an advisor, a natural storyteller, and a source of information.
After a conversation with you, the customer is inspired, knows what we stand for, and what they can come back for.
Customers become fans because of you, follow our newsletter or Instagram and tell others about it.
You organize original and effective events and activations that make people curious and connect
You follow trends and contribute to product range development. You immediately spot unique products that enhance the experience.
You translate ideas into implementation and ensure that plans actually get off the ground.
What are you bringing?
Commercial insight
You're an original thinker but understand that your ideas require a revenue model. You know your time should be rewarding, and you act accordingly.
Proactive and independent working attitude
You have a real can-do attitude: you get things done and persevere. If you see something needs to be done, you simply take action. If you need something, you clearly communicate that. In our dynamic team, we utilize each other's superpowers and build something great together. Each person contributes their own knowledge and skills, without managers.
Professional knowledge
You visit vineyards whenever possible on your vacations, read books about wine, ask lots of questions, and want to learn everything there is to know about wine. You recognize quality and always know how to offer the right wine pairing and advice.

What do we offer you?
– Actively participate in the development and decision-making of our new store concept
– An informal, dynamic working environment with a small and driven team
– Space to further deepen your knowledge of wine and grow into a role that suits you
- Market-based employment conditions and a starting date in consultation
- Visiting various winemakers
– 24 vacation days per year (FTE)
Getting excited?
Would you like to make the new Design & Wijn store a success? Send your resume and a short motivation to vacature@designenwijn.com For the attention of Rose Groot, please tell us why you're the perfect candidate and addition to our team. We look forward to hearing from you!



